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Careers at The Bicycle Chain

Sales Advisor - Hereford

Welcome customers, understand what each rider needs, arrange test rides and build long-term relationships.

Location: Hereford, HR1 2DY
Salary: £26,500 to £28,500 per year
Contract: Full-time, permanent
Schedule: 09:00 to 17:30, five days. 40 paid hours per week with a 30-minute unpaid break. Saturdays required with a weekday off.

This vacancy is no longer accepting applications.

View our current opportunities for other available roles.

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What you’ll do

Welcome customers and understand what each rider needs
Recommend suitable bikes, clothing and equipment
Arrange and support test rides
Explain products clearly and help customers make confident decisions
Build long-term customer relationships
Maintain excellent showroom and merchandising standards
Work with the team to achieve strong sales and service results

What you’ll bring

Essential

1-2 years’ experience in a busy bike shop or comparable face-to-face sales role, with strong cycling product knowledge
A real love of cycling and the drive to keep learning
A good record of customer service and consultative selling
Clear communication and the ability to stay organised on busy days

Desirable

Experience selling premium or technical products
Experience using EPOS and stock systems

Benefits

30 days paid annual leave including Christmas Day and Boxing Day
Buy bikes, parts and accessories at trade plus VAT for you, your partner and your children
Cycle to Work savings can be combined with the staff discount
Annual profit-sharing scheme
Paid supplier, brand and group training
Cytech Level 2 training for committed salespeople after an appropriate period

What happens next

Applications are reviewed by the recruitment team, followed by a screening conversation and interview where appropriate.

For reasonable adjustments or application support, email careers@bicyclechain.co.uk.